Case study · Creative direction · Curation · Production

Suri Ecotienda — naturaleza curada.

Eco-cosmetics retail in Rosario. Creative direction, curation, content production.

01 · The curation

The brand's eye — what enters, what's framed, what reaches.

Product curation

What enters the store and why. Art, origin, geography.

Content production

Photography, video, editorial pieces. Directed, art-directed, often shot myself.

Retail vision

How the store feels. What customers find. The brand's everyday.

02 · The store

Where the curation lives.

Suri storefront from the pedestrian street Suri storefront reflection — flowers, plants, B&W Store interior — shelves, ceramics, plants Organic-shape mirror on the wall, products on display Counter with linear pendant light and white flowers Two people talking inside the store, plants in foreground

03 · Product voice

Pieces, curated and shot.

Suri product — bottle on stone with moss and plant, natural light Editorial flatlay — beige packaging on linen with eucalyptus and water drops Dark cinematic flatlay — Suelos Argentinos dropper bottles on slate Tote bags hanging — cream cotton, studio shot Editorial — model in linen with bordeaux circle backdrop

04 · Video

Peatonales — a minute inside Suri.

Vertical piece shot on the pedestrian street outside the store — the brand caught in passing, between people, plants and reflections.

05 · Working notes

A visual reference, always at hand.

A working visual sheet: color, typography, gradients, templates. A reference the team comes back to.

Open the sheet →
Suri working visual notes — color, typography
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