02 · The store
The brand made architecture.
Case study · Brand · Retail · Digital · Lead
Eco-cosmetics retail in Rosario, Argentina. I designed and built the full brand system end to end — identity, store, photography, video and editorial production — and have been running it since day one.
01 · The work
Not a logo. A system — and a store, and a voice, and a year of pieces that hold it together.
Visual system, typography, color tokens, gradients, voice and editorial principles. Documented in the studio's brand guide.
Design direction for the physical store: spatial language, materiality, light, signage and product display — the brand made architecture.
Photography, video and pieces — directed, art-directed, often shot myself. The brand stays consistent because the production stays close.
02 · The store
03 · Product voice
04 · Video
Vertical piece shot on the pedestrian street outside the store — the brand caught in passing, between people, plants and reflections.
05 · The system
Suri runs on a documented system: color tokens, gradients, typography specimens, layout templates and editorial principles. Not a deck — a working document the brand evolves against.
Color pivots on Suri Blue (intentional accent) over a base of warm neutrals (cream, sand, stone, earth brown). Typography in Inter with an editorial italic accent. Three gradient modes — Cream Depth, Soft Atmosphere, Dark Editorial — that define each surface's temperature.
Open the full brand guide →